Teaching Academy is one of those brands that strikes you by its simplicity. Monochrome imagery and a combination of modern sans-serif and classic fonts are the foundation points of this University of Birmingham's sub-brand. Although I was allowed to create a logo, I had to use the university's fonts (Helvetica and New Baskerville) and knew that the service — which was aimed at teachers essentially — had very little money to print its conference booklets and invites.
The logo was made by using the name's initials in Helvetica and removing the crossbar on the A in order to get the most simple shape possible. Using coloured paper as a printing material helped in creating a recognisable brand, and the addition of hand-stapled documents kept in line with the academic nature of the service.
The result was a bold and elegant identity which was easy to implement by the managing team.
