A great brand comes with a great understanding of who you are and what your expectations are. I don’t believe in a systematic approach because all brands are unique and require bespoke services. There are, however, a few main lines that we will always go through.
1. Getting to know your brand
This is what I call the Discover Phase. Each project starts with a conversation to get to know you and your brand. This can be done in person or via Skype. I prefer to keep phone conversations for later as I believe it is important to meet in person in order to start well.
We will discuss your needs such as deliverables and objectives, who your target audience is, your budget and your timelines. It’s also great to know who your direct competitors are.
I will leave you with a few questions to answer that will help me to get a deeper understanding of your needs. And if you don’t have answers, that’s ok, we’ll work it out together.
2. Project mapping
Once we have all the answers we need, we will work out a timeline of your project, making sure you get everything you need in time.
My research phase always begin by creating a moodboard, even if you have a clear idea. They are a great way to express a brand, both visually and emotionally and allow concepts to take shape.
3. Concept phase
Now is the time to work on initial concepts. I usually work by hand during that phase, sketching and painting. This is when logos are conceived and colour palettes and layouts are put together. When one direction is agreed, we can move on to the final product.
4. Brand presentation
Now is the time to complete the visual identity, develop concepts on various sizes and supports. I will either send you a pdf or meet you again in person. We will talk about the next steps, final adjustments and collaterals needed. I want you to be entirely satisfied with your brand!
5. Delivery
All work is complete! You will receive all the assets needed, templates and other files created during the process. Now is your time to start using your brand, good luck!
Are you ready to dive in your new brand’s identity? Let’s get to work then.
